A recent survey of college grads and students by McKinsey & Company, in collaboration with Chegg, confirmed what I’ve long suspected, namely, that students don’t consider graduation rates and job and salary records of graduates when deciding what college to attend. These two criteria were the subject of my very first posts (here and here). They were first because I suspected they were being overlooked and because I think it’s one of the reasons about half of all college graduates end up having regrets over their choice of college. And that’s not counting the high percentage of college students who fail to graduate. One of the consequences is that many students end up at mediocre or downright poor colleges whose students drop out at alarming rates and whose graduates have bleak job prospects. There are far more such colleges than most people realize.