Monthly Archives: June, 2014

The Secret to A Successful Job Search? The Secret’s in The Sauce.

Fried Green Tomatoes

Ok I know what you’re thinking; Betsy has finally gone off her rocker. No not yet. But I will confide that “ Fried Green Tomatoes” is one of my favorite movies and dishes. I love when I get to travel south and imbibe on of my favorite delicacies, Fried Green Tomatoes. However, hard as I try I can’t seem to ever find them as good as my best friend makes, (well actually it’s her husband so credit where credit is due). I always ask how they are made and what they feel is the secret to their delectable delight. The answer inevitably, “the secret’s in the sauce”.

It’s not really all that different when you talk to individuals who’ve had a successful job search. They mixed it up good.

  • They reached out to their network of friends, colleagues, connections and let them know what they were looking.
  • They carefully targeted the companies and organizations they wanted to work for and reached out to them.
  • They used the internet as A tool to source potential job leads and applied online. They then followed up on those applications.
  • They attended networking events and career fairs.
  • They work with recruiters and/or headhunters to help them find additional opportunities.
  • Finally they sent thank you notes to all the hiring managers they interviewed with.

It’s incredibly rare (I mean really really rare) for an individual to send one application, make one phone call or drop off one resume and they get a job. For those rare few that do hit a grand slam on the first swing, they probably were very well connected and sought after in the first place so their success is based on their reputation, which just means they had the connections to engage most if not all of the above, without really trying.

Time after time in conversations with my graduates I hear:

  • “I’ve sent out like 30 online applications a day with no luck.”
  • My response, “Who have you applied to? Did you follow up with a phone call or note?”
  • Their response is usually “no”.
  • “Have you reched out to your network, a recruiter or your Career Services department?
  • “No”
  • “It’s unlikely you’ll find the career your looking for just by sending out applications like everyone else. You need to mix it up.”
  • “I don’t have time to do that”
  • “How much time did you spend sending out all those applications.”
  • “It took all day.”
  • “Try spending at least half that time talking to people>”
  • “If I do that how will I get all those applications done?”

They have spent so much of their job seeking time online, sending out applications into the black hole of the internet that they can’t even remember who they’ve applied to or for what positions. Wasted time! That’s like making fried green tomatoes with just cornmeal or flour. It won’t stick and as soon as you put it into the grease it all floats away until you have a mushy mess. You need the egg in the batter and the seasonings; you need to make sure the grease is hot so you get a quick bonding of the mixture to the vegetable. And without the secret sauce, it will just taste like everyone else’s, and you’ll be lost in the unmemorable sea of forgetfulness.

Just like cooking your job search has several ingredients that need to be used in proper proportion. You need to create the environment where your ingredients will be received and you must have a secret sauce, for those who haven’t caught onto the analogy…the sauce is your resume. Your resume is what makes you uniquely you, it’s what helps you stand out from the sea of other applicants. It’s what makes you memorable and keeps your customers coming back for more.

Mix your ingredients carefully, the majority should be made up of actual interpersonal contact; your network, your phone calls, dropping off your resume in person, your follow up. Too many folks use the internet as the base of their recipe; and just like using too much salt, the flavor of your batter will be ruined and you’ll have to start all over again.

For more interviewing tips, resume writing help, job search and career advice come back again to; “Connectthedotblog”.

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Connect The Dots

connect the dots

I’ve gotten a few questions as to why my blog and my other endeavors have been titled Connect the Dot? It’s an honest question, with an equally honest and simple answer, it’s who I am.

I am a connector. I love it when someone approaches me with a question, concern, challenge or request for help and I happen to know just the person who can either assist them directly or introduce them to someone who can.

I recently read a book by “ Malcom Gladwell” called “ The Tipping Point: How Little Things Make a Big Difference”. This book illustrates the point very clearly. It’s very often not the big ideas that you have or even in the large scale implementaion of those ideas. It’s the small everyday things that you do, reaching out through your interconnected network that can bring about the change you desire. Whether it’s a job, a new program or commodity, it’s often the small things that you make happen that produce the biggest results.

Connecting people to eachother can have a huge impact, you never know who they know or who they know and on and on. Somewhere down the line there is somone you can help make a difference and by doing so, there is also someone down the line who can help you accomplish great things.

I learned very early on that the larger my network, the easier my work. Don’t misunderstand me, I have no aversion to working hard, quite the contrary, however the more people I know the more I can get done. I don’t have a compunction (any more) to do everything myself. In fact I’ve learned, often painfully, that I’m not the best at everything. HA! There are people smarter, more creative, more innovative, and more determined that I. By surrounding myself with these people, there is no end to what can be accomplished.

This concept of a connected network is never more relevant than in your job search. I didn’t start out looking to create some kind of mega network web that even Spiderman would be proud of. I just started out getting to know people. I listened to them; their needs, desired, dreams. I didn’t get to know them because I wanted something, it was actually quite the opposite. I wanted to be the person that helped them achieve their goals. The unexpected outcome was what happened next. Inevitably when I did have a challenge, need or issue they wanted to help.

Real people haveing real conversations about real issues, seem to simple, thats the beauty of it. It is simple and it does work.

Pay It Forward, the Golden Rule, call it what you want, people helping people achieve their goals is the only way to do business and the best way to approach your job search. Let people in your network; personal and professional know what you’re doing. If you’ve created a genuine relationship, they will want to help. With that kind of support, there is nothing that can stop you.

For more interviewing tips, resume writing help, job search and career advice come back again to; “Connectthedotblog”.

Does Modality Matter?

networking

How many online applications have you filled out and submitted recently? Of those how many have you heard back from?

Is it rocket science?

Do you get a higher return rate from:

  • Online applications?
  • Applying in person?
  • Your personal network?
  • Your professional network?

Yes, I placed them in that order for a reason. Most folks spend the majority of their time performing activities from the top of this list, when in fact, you get the best return off the activities from the bottom. In your jo search as well as in business, in general, it really is often who you know.

In my world of finding jobs for graduates, the simple fact is, having someone in your corner ALWAYS get you better results than going it alone. Submitting 100 online applications will take longer and yeild fewer results than walking in and dropping off 20 applications in person. Even networking through friends and colleagues; vendors and clients can yield you 50% higher results, (aka interviews) than just dropping off applications/resumes.

Do the math, should you spend your time submitting appications into the black hole of the internet hoping they may reach a nameless, faceless person or should you spend your time leveraging the people you know?

The answer is clear; companies and organizations have yet to find the silver bullet of successful online recruitment. Yet more and more companies pop up each day clamining they have the answer, but they don’t. Nothing beats personal contact. Why do you think organizations spend literally billions each year on retention, recruitmet and onboarding programs? Because finding the right fit is hard, doing it over the internet is even harder. They may have a greater number of applicants, but are they the right applicants? No one has found an effective way to measure this.

If you leave this article with one pearl of wisdom, I hope it’s this; make it personal! Get others to speak on your behalf, let your personality shine, be memorable and don’t expect the internet to care about your job search results, because it won’t. Your friends, your connections, your network will care.

So to answer my initial question, yes modality matters. The internet is wonderful modality for making initial connections, however it won’t be as effective with your job search as will as a few connections and a sprinkle of personal contact.

For more interviewing tips, resume writing help, job search and career advice come back again to; “Connectthedotblog”.

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