If I only had a Brain?

download“I could while away the hours conferring with the flowers consulting with the rain, I could dance and be merry life would be a dingle darry…if I only had a brain.” C’mon y’all know the song. Dorothy Gale’s best friend from OZ who guides, protects and consistently places himself in harms way to keep her safe..and constantly claims he knows nothing because his maker did not invest him with a brain. What we come to discover, rather quickly, is our friend the Scarecrow has common sense oozing through every pore of his being. No, he does not have a formal education or as the Wizard himself bestows a diploma; however when the going got tough it was the Scarecrow who had the answers, the plans and the gumption to get Dorothy’s rag tag band of compatriots through the tough times.

Ok Betsy get to the point! Well here goes, I was talking recently with the CEO of a mid-sized company that I work with (yes he has a brain and no he is not a scarecrow). We somehow got into a long discussion about how to break out of the rut so many similar businesses seem to be stuck in (unable to address challenges or move at all). I asked what he’s been doing to encourage staff to innovate and push the limits of current business practices.  First he looked at me like I had a third eye then he informed me that he’d hired a business consultant to come and observe, research and provide feedback into what he could do differently to move his business ahead.

Now for the record, this is a very intelligent and successful business man who has worked hard to grow his enterprise into what it is. That being said I wanted to scream “Please Use Your Brain!”. He is overlooking his single most valuable asset to experience incredible innovation and growth… his current employee brain trust. They may not have a formal education or be Bill Gates, Nikola Tesla or Thomas Edison; however they know your business, sometimes better than you do. Why wouldn’t you engage them?

As leaders we are constantly looking for the next big idea, what can we do differently that will catapult us ahead of the competition? So we read books, articles and blog posts on the next big idea, industry trends and we chase unicorns across rainbows only to end up in OZ with no idea how to get back. Do you know where most great new ideas come from? They come from the last place most managers look, your current employees… your employee brain trust.  Remember Dorothy’s famous line, “there’s no place like home, there’s no place like home“. She didn’t need to go looking any further than her own back yard to find all the answers.

If you are looking for industry trends, talk to the people who live it every day. If you want customer feedback, talk to the people who talk to your customers. If you want to tap into institutional knowledge and find out what is possible, impossible, too hard, too easy or will have a real impact ask the people who live it every day. Inside of your current organization are your disruptors, game changers,  and generally brilliant people. Talk to them, pose the questions to them…you may just be surprised at what you find.

yes change is scary and hard and often expensive however, never as expensive as staying still while everyone else passes you by. Not as scary as watching your hard built dreams unraveling before your eyes cause you didn’t anticipate future trends and certainly not as hard as telling your entire workforce that your business is closing and they are losing their jobs.

Really, what do you have to lose by engaging those who already work for you and have a vested interest in your success? I’ll tell you…nothing, you have nothing to lose and everything to gain.

I’d love to hear from you. Come back and visit at “Connectthedotblog”.

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